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GROWTH & STRATEGY
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BFSI
Aligning Business Strategy and developing IT
The Challenge
The largest Insurance company in Oman, having established themselves in the Oman markets, wanted aggressive growth via new businesses and new geographies. But were faced with key challenges that included:
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Current IT landscape was not scalable
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The IT Strategy and roadmap were not aligned to the business strategy
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New technologies were not being leveraged for business growth & customer engagement
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IT teams were not well equipped for successful implementations
Our legacy IT systems have helped organizational growth up to a point. But they are not in tune with the current market expectations – which is the basis of our current business strategy. We need an IT systems transformation that is aligned with our business strategy.
The Approach
Our first step was to understand the landscape deeply. We did this by:
Conducting a comprehensive review of:
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Business strategy and operations
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IT strategy and its alignment with business goals
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Technology landscape, including applications and infrastructure
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Business and IT challenges impacting scalability and agility
Evaluated IT effectiveness across:
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Delivery capability and responsiveness
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Scalability and flexibility of systems
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Strategic fit with business growth plans
We took an outside-in perspective combining business ambition with technology foresight.
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Defined a future-ready IT strategy and architecture aligned with business goals
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Incorporated relevant industry and technology trends into the strategic design
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Developed a pragmatic, phased 3-year implementation roadmap
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Designed and implemented a new IT organizational structure to support delivery
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Provided coaching and change enablement to build internal capabilities
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Continued governance support to ensure execution rigor and strategic alignment
The Impact
For the very first time in the organization’s existence:
IT was structured and empowered to deliver directly against business priorities
Clear mechanisms were established to measure ROI from IT investments, linking spend to strategic value
Emerging and cutting-edge technologies were actively leveraged to drive tangible business outcomes
A long-term, future-ready technology roadmap was defined, providing clarity and direction for sustained growth
We worked with Effilor Consulting Services for development of IT strategy, ensuring Business Alignment and advisory services over a 1-year period. Their work exceeded our expectations and was internally much appreciated.
-Gunasundaram G, Head of IT
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