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GROWTH & STRATEGY
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Technology & SaaS

Accelerated Business growth for an IT services company

The Challenge

A reasonably new IT organization with a business technology outlook with clients in US, Europe and APAC faced key challenges in growth that included:

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  • Acquisition of new clients

  • Organizational readiness for growth

  • Lack of robust key functions that enable growth

  • Lack of sales focus and appropriate sales engines

We engaged Effilor two years ago to support us with organizational design and structuring as we prepared for our next phase of growth. The consultants brought in deep and highly relevant expertise in these areas….
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The Approach

We took a holistic and systematic approach in developing and helping implement the Accelerated business growth strategy. These included:​​

Strategic Portfolio Review: Review of offerings portfolio and identifying key offerings for future growth. Prioritize offerings with highest growth potential and strategic fit.
Sales Mindset & Leadership Enablement: Embed business development focus, acumen and execution discipline & rigour for business development
Geographic Market Prioritization: Identifying key geographical markets for growth and developing market growth strategies
Marketing Strategy & Activation: Build integrated campaigns around priority offerings and markets and leverage digital channels, thought leadership, and client success stories
Organizational Development for Scale: Build internal capabilities and structures to sustain growth

The Impact

Our engagement, over nearly a year, helped the organizationin enabling leadership  and a client base poised to doubling revenues within the next 2 years.

We have engaged to help charter our Business Growth strategy & Governance model. We truly appreciate the Global knowledge that you bring to the table, with process templates and Governance controls. Your work so far has been very rewarding and we plan to continue this engagement on a long term basis to achieve our business goals for 2020 and beyond

– Prasanna Miapuram, co-CEO
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