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GROWTH & STRATEGY
Technology & SaaS
Vision Exercise to Create Exponential Growth
The Challenge
The client’s growth had stagnated due to a combination of market and structural headwinds:
New Investors in the company and a newly appointed CEO
Legacy organization structure with little collaboration and silo’ed views
Weak market positioning and lack of clear marketing communication
Lack of a performance-driven culture
We need to reboot the organization and broaden our thinking – the markets we consider and the way we look at them. Outside-in, market & marketing driven approach needs to be inculcated. The leadership team needs to be energized that boosts the morale of the rest of the organization.
The Approach
Effilor organized a Visioning exercise to step back, Think Big, Think Far and Think Different.
Reflection workshops with Senior Leadership Team on “state of affairs” and unspoken challenges.
Dip stick and tool based activity based workshops to arrive at Markets to play, Services to Offer, Aspirations and New possibilities
Structured workshops to pen down and agree on Brand identity, Strategic Choices
Retrospectives on Leadership Operating Principles, Visible actions and commitments
The Impact
Clarity among new CEO and Senior Leadership team on “what” is the vision.
An initial hypothesis on “how” to get to the vision
Agreement on market focus, sales structure
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